Comments on: Harley Davidson’s Bikes for Women ads: Sexist/homophobic or empowerful?

By: For the Love of Guava

For the Love of Guava — Thu, 13 Nov 2008 21:42:22 +0000

I get it… speaker AND audience make such a big difference. It’s just like with reclaiming words like “Bitch” or “Cunt” or even this whole DIY home craft revolution. I can definitely see it both ways.

By: Kelly

Kelly — Thu, 13 Nov 2008 16:21:24 +0000

“Watch out!” the ads seem to say. “That woman you don’t think is real biker? She might leave you in the dust, amigo. You better keep up with her.”

I can see that. Maybe I’m just getting overly cynical in my old age

By: karak

karak — Wed, 12 Nov 2008 04:48:24 +0000

To me, this reads of men being left behind as women go out to be strong. I think the ads are funny, but they also strike to the heart of a serious problem in the biker community, that women are “bitches” and not real bikers. Harley is completely supporting the image of women as bikers, and I love that.

“Watch out!” the ads seem to say. “That woman you don’t think is real biker? She might leave you in the dust, amigo. You better keep up with her.”

I do, however, completely see how the ads could be taken as, “don’t loose your penis! Buy a Harley!”